SEO interview questions

SEO (Search Engine Optimization) is a relatively new path included in marketing due to the increasing use of the Internet; each year more and more companies understand the importance of online marketing and the demand for SEO experts is rising. If you have plans to start a career in this wagon you'll need to have a solid understanding on Search engine optimization; to prove your knowledge and prepare for a job interview we organized some of the most common SEO interview questions and the most appropriate answers, and/or suggestions to answer them.

Interview questions help interviewers to evaluate your skills for the job you apply, for example you logic, creative thinking (indispensable for marketing), communication skills and your knowledge in SEO topics, including strategies, web promotion to improve their search engine ranking, etc.

This section aim to give you a bright opportunity for the job you're aspiring, in fact there're thousands of SEO companies around the globe that you can apply according to your place of residence; even if you don't have a vast experience you must have confidence in yourself and prepare with the questions and answers we provide below.

Interview Questions

What do you think about link buying?

Link buying is penalized in latest updates, each time one must have clear the situation in order to apply or not this technique; you must consider the pros and cons regarding this topic and if you have any other experience it'll reinforce your answer.

Give me a description of your general SEO experience

You can talk about past jobs and consider achievements in the positions you worked. It's important to talk about your training in order to explain the relationship between your knowledge and your work.

How you created any SEO tool either from scratch or pieced together from others?

If you have created a SEO tool, talk about it and about the experience around it; on the other hand if you didn't created one, you can talk about your favorite SEO tools and how you work with them.

What areas do you think are currently the most important in organically ranking a site?

To answer this question it's important to keep your knowledge according to latest updates in the SEO world. We cannot give you a definitive answer but some important resources to keep updated are: SeoMoz, Seotakeaways, Searchengineland, etc

What things wouldn't you to do increase rankings because the risk of penalty is too high?

At this moment you can talk about recent updates in search engines, protocols, penalties and related topics in order to keep them in mind when organizing a strategy that won't affect negatively the website.

How do you evaluate whether an SEO campaign is working?

You should have some metrics in order to measure the sucees of an strategy or campaign, having this clear you can answer the question; some of them might be: position of your website for certain keyword, number of visits, number of pages visited, Page Rank, etc.

If you've done 6 months of SEO for a site and yet there haven't been any improvements, how would you go about diagnosing the problem?

It's important for every project to have determinate times to evaluate the progress of a SEO strategy, besides working on a diagnosis, you should also explain how would you do that.

Other general questions might be adapted to SEO topics, for example:

  • Tell me your biggest failure in an SEO project
  • In what areas of SEO are you weakest?

Technical questions:

  • General knowledge
    • What's a rel=canonical?, How does it work?

  • SEO interview questions
    • How do search engines treat the meta descriptions?
    • Difference between image title and alt attributes
    • What is Keyword Density?
    • What is a sitemap?
    • Why we use Robots.txt?

  • SEO Strategies and tactics
    • How would you create a site to rank for "xyz" keyword?
    • What are your favorite link building tactics?
    • What strategy of SEO would you recommend for "xyz.com"?
    • How would you use other media (images, videos, etc) to rank websites?

  • Tools and Metrics SEO
    • Which data would you use to judge the value of a link?
    • Which tools do you use to measure competitors?
    • How do you measure social activity on a site?

  • Additional questions
    • Are RSS/Atom feeds returned in Google's search results?
    • What does the term Keyword Prominence refer to?
    • What does the 302 server response code signify?
    • Cloaking is a controversial SEO technique. What does it involve?
    • A Hallway Page is used to:
    • What is black hat SEO?